Adobe’s latest ad makes the case for human creativity at a time when AI is challenging the economics of the creative software business. At Adobe Max, the company’s annual creativity conference in Miami, the company put its new “Made to Create” campaign at the center of the event, bringing together over 30 artists from 18 countries to showcase the people and the Adobe tools behind the work. The campaign is the first time in five years that Adobe has brought the breadth of its products together in a single campaign execution,…
