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Suborbital space tourism finally arrives | FCC prepares to run public C-band auction | The big four in the U.S. launch industry — United Launch Alliance, SpaceX, Blue Origin and Northrop Grumman — hope to be one of two providers that will receive five-year contracts later this year to launch national security payloads starting in 2022. | China’s launch rate stays high | The International Space Station is the largest ever crewed object in space.

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Direct Booking Guests Return 4x More Than...

November 1, 2026

A guest who books direct returns at 5.1%, while a guest who books through an OTA returns at just 1.3%, and that gap holds across the same hotels, the same rooms, and the same front desk teams. That is close to four times the return rate, and it is set before the guest ever checks The post Direct Booking Guests Return 4x More Than OTA Guests appeared first on Revfine.com.

AI in Hotel Revenue Management: Lessons From...

November 1, 2026

AI in hotel revenue management is moving faster than most commercial teams expected, and the way you respond in the next few years will shape your career. The best response is older than you might think. Here you will learn what a 1990s chess story teaches about working alongside AI, and three habits you can The post AI in Hotel Revenue Management: Lessons From Centaur Chess appeared first on Revfine.com.

Your Competitor Lowered Rates: Why You Shouldn’t...

November 1, 2026

A competing hotel drops its rate by $15, and suddenly everyone’s watching. Check the dates. Check the booking pace. Check how many rooms are still sitting empty. Before long, someone asks the inevitable question: Should we match? It’s an understandable reaction. Rates are easy to compare, travelers can see their options side by side, and The post Your Competitor Lowered Rates: Why You Shouldn’t Follow appeared first on Revfine.com.

How Much Should Your Hotel Marketing Budget...

November 1, 2026

A hotel marketing budget is the annual amount a property commits to acquiring and retaining guests, typically between 4 and 8 percent of total revenue. The percentage matters less than what it buys. Every point you underspend on direct demand generation, you repay to intermediaries in commission, usually at a higher rate. Key Takeaways: The post How Much Should Your Hotel Marketing Budget Really Be? appeared first on Revfine.com.

AI Revenue Management System Evaluation for Hotels

November 1, 2026

AI revenue management system evaluation tests whether an RMS improves demand forecasts and pricing decisions using your hotel’s own data. Choosing the wrong system can lead to missed revenue opportunities and unnecessary costs. Choose an RMS you can test, understand, control, connect to your existing technology, and measure against your current performance, not simply one The post AI Revenue Management System Evaluation for Hotels appeared first on Revfine.com.

What Is the EU AI Act for...

October 31, 2026

The EU AI Act for hotels applies specific transparency rules to hotel AI systems, including chatbots, synthetic content, and biometric tools. Article 50 does not require you to label every use of AI. The duty depends on what the system does, who is exposed to it, and whether your hotel is the provider or deployer. The post What Is the EU AI Act for Hotels? Know Which Duties You Own appeared first on Revfine.com.

Why Your Busiest Nights May Miss Revenue...

October 19, 2026

Your hotel sold out weeks in advance. Great news, right? Not necessarily. A sold-out night looks like a win on an occupancy report. But what if you could have charged $50 more per room if you’d known demand was going to pick up closer to arrival? That’s the problem with relying on occupancy to measure The post Why Your Busiest Nights May Miss Revenue Opportunities appeared first on Revfine.com.

Hotel Pricing: Know When to Act and...

October 19, 2026

It looks like next Saturday at your hotel will be quiet. Then three bookings arrive before breakfast. Do you raise the rate, wait for more, or check what the hotel down the road is charging? Hotel pricing gets easier when you know which signals that could influence your rates matter. Here’s how to read changing The post Hotel Pricing: Know When to Act and When to Leave It Alone appeared first on Revfine.com.

Hotel Tech Trends 2027: Three Shifts Revenue...

October 19, 2026

Your pricing decisions are only as good as the data behind them. Heading into 2027, three shifts in hotel technology will change how that data reaches you, how quickly you can act on it, and where you can find new revenue. Here’s what each trend means for your role and how to prepare your strategy The post Hotel Tech Trends 2027: Three Shifts Revenue Managers Should Know appeared first on Revfine.com.

What Is TikTok GO for Hotels and...

October 19, 2026

TikTok GO is TikTok’s in-app booking feature that lets users discover and book hotels, attractions, and tours without leaving the platform. For hotels, it is a new discovery surface, not a new distribution channel. Every reservation still routes through a partner OTA. That distinction should shape exactly how much you invest in it, and where. The post What Is TikTok GO for Hotels and What It Means for Bookings appeared first on Revfine.com.

What Is Agentic Hotel Booking and How...

October 19, 2026

Agentic hotel booking is a reservation made by an AI agent that searches, compares, and books a room for a traveler, who approves the final payment. The traveler still reviews the terms and authorizes payment. With Google’s AI Mode now offering hotel checkout for eligible U.S. bookings, hotels need accurate property facts, bookable rates, clear The post What Is Agentic Hotel Booking and How Should Hotels Prepare appeared first on Revfine.com.

What Is Hotel RGI and Why a...

October 19, 2026

RGI, or Revenue Generation Index, measures your hotel’s RevPAR against the average RevPAR of your competitive set, market, or submarket. It tells you whether you are winning or losing revenue share in your market, which absolute RevPAR alone cannot show. The number only becomes useful when the competitive set behind it is honest. Key The post What Is Hotel RGI and Why a Good Score Can Mislead You appeared first on Revfine.com.

Do Revenue Managers Still Matter In The...

October 18, 2026

Question for Hospitality Industry Expert Panel As AI outpaces humans on pricing and forecasting, which revenue management skills still need human judgment, and how should we hire, train and value talent? (Question by Ric van Holthe tot Echten) Our Hospitality Expert Panel Mariska van Heemskerk – Owner, The post Do Revenue Managers Still Matter In The Age Of AI Pricing? appeared first on Revfine.com.

How Are Hotels Winning Visibility In AI-Generated...

October 18, 2026

Question for Hotel Marketing Industry Expert Panel How are hotels earning a place in ChatGPT, Perplexity and Gemini answers rather than SEO rankings, and how is this impacting the booking funnel? (Question by Daniel Zelling) Our Hospitality Expert Panel Daniel Zelling – Managing Director & Founder, Opensmjle The post How Are Hotels Winning Visibility In AI-Generated Search Answers? appeared first on Revfine.com.

What Makes a Hotel PMS Ready for...

October 15, 2026

An AI-ready PMS is a property management system that AI agents can read from and act on safely through documented interfaces, controlled permissions, and an audit trail. The real test is not whether your PMS advertises AI, but whether an authorized agent can reach live hotel data and take approved actions without another custom integration. The post What Makes a Hotel PMS Ready for AI Agents? appeared first on Revfine.com.

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