Bullish: Advantage’s commercial director John Sullivan and chief executive Julia Lo Bue Said, pictured at the consortium’s recent conference With clients prioritising value like never before, the last thing agents can afford to do is to undersell themselves, their teams and the service they provide. It’s perhaps why value, and clients’ pursuit of it, was one of the key themes of the recent Advantage Travel Partnership conference, where its senior leaders were eager to help members not just promote, but trade on, their customer service prowess. Chief commercial officer Kelly…
