Can Jollibee Beat American Fast Food at Its Own Game?

“Jolly morning!” is a weird way to be greeted, no matter the context. But it rang out, like birdsong, from behind the counter of a fast-food joint I visited in the Los Angeles suburbs in May. Although the restaurant’s bright overhead lighting and giant menus suggested a typical American chain, something was a little off. Along one wall, a floor-to-ceiling mural depicted a cartoon bee in a chef’s hat demonstrating the dance steps of the twist.The bee is the eponymous mascot of Jollibee, which now has about 80 locations across…

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