What makes a Hispanic household a must-target audience? Riess: I’ll go back to growth. So, the overall population growth, the Spanish youth generally, on average, are 10 years younger than the average of the general population in the U.S. The other side of it is the cultural influence that has been recognized unanimously over the last five or six years in music, art, content, etc. You have Bad Bunny playing the Super Bowl this year, so that’s an easy example. But really, when you look at mainstream music in the U.S.,…
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