A hotel marketing budget is the annual amount a property commits to acquiring and retaining guests, typically between 4 and 8 percent of total revenue. The percentage matters less than what it buys. Every point you underspend on direct demand generation, you repay to intermediaries in commission, usually at a higher rate. Key Takeaways: The post How Much Should Your Hotel Marketing Budget Really Be? appeared first on Revfine.com….
AI revenue management system evaluation tests whether an RMS improves demand forecasts and pricing decisions using your hotel’s own data. Choosing the wrong system can lead to missed revenue opportunities and unnecessary costs. Choose an RMS you can test, understand, control, connect to your existing technology, and measure against your current performance, not simply one The post AI Revenue Management System Evaluation for Hotels appeared first on Revfine.com….
The EU AI Act for hotels applies specific transparency rules to hotel AI systems, including chatbots, synthetic content, and biometric tools. Article 50 does not require you to label every use of AI. The duty depends on what the system does, who is exposed to it, and whether your hotel is the provider or deployer. The post What Is the EU AI Act for Hotels? Know Which Duties You Own appeared first on Revfine.com….
Five MIT faculty members and two additional alumni were recently named to the 2026 cohort of AI2050 Fellows. The honor is announced annually by Schmidt Sciences, Eric and Wendy Schmidt’s philanthropic initiative that aims to accelerate scientific innovation. Conceived and co-chaired by Eric Schmidt and James Manyika, AI2050 is a philanthropic initiative aimed at helping to solve hard problems in artificial intelligence. Within their research, each fellow will contend with the central motivating question of AI2050: “It’s 2050. AI has turned……
The Applied Research Training in Evaluation, Methods, and Impact Studies (ARTEMIS) program, launched by J-PAL North America, equips early-career researchers with high-level technical training and practical skills to design randomized evaluations (also referred to as a randomized controlled trials, or RCTs) on issues of poverty in the U.S. context. Fully funded and highly rigorous, the program’s inaugural cohort of 20 participants — including PhD students through pre-tenure faculty — is receiving training, mentorship, and proposal development support through December. ……
People are peppering artificial intelligence chatbots everyday with questions, but when it comes to politics and the looming 2026 U.S. midterm elections, what role are AI platforms playing? Could an AI chatbot sway a voter to switch parties or re-examine their political beliefs? MIT researchers have built a new dashboard, called the LLM Election Observatory, to examine, in real-time, how popular AI chatbots are responding to questions about the 2026 midterm elections. The team behind the dashboard — led by Professor……
A nanoscale particle with a unique structure, developed at MIT, holds potential as a customizable delivery vehicle for personalized cancer vaccines. The backbone of the vaccine is a modified, harmless bacteriophage called M13, which forms a nanofiber that can be coated with cancer antigens. By precisely controlling the density of those cancer proteins, the researchers found that they could create a vaccine that prevents the development of colon tumors in mice. This type of delivery particle could be adapted……
MIT researchers have shown that they can accurately track muscle movement using tiny magnetic beads implanted in the muscle. These measurements could make it easier for people with certain types of amputations to control their prosthetic limbs. For decades, researchers have been working to develop neuroprosthetic limbs, which use neural information from muscles remaining after an amputation to guide the prosthetic limb. Measurements of a muscle’s length, velocity and activation can be fed into the control algorithms that guide……
A user who is frustrated with changes a social media company made to their favorite messaging platform, like the introduction of an annoying AI chatbot, can’t do much to address the situation, short of leaving the platform. Now, MIT researchers are offering an alternative path. They’ve created Social.Wiki, a system that allows users to easily edit any social application made within Social.Wiki, and choose which of the edits made by others they want to see. For example, a user could change……
During its annual meeting on Oct. 19, the National Academy of Medicine (NAM) announced election of 100 new members, including MIT faculty member Michael Yaffe and six MIT alumni: Steven Allen Abrams ’79; Susan L. Ettner PhD ’91; Diane Medved Harper ’80, SM ’82; Albert Icksang Ko ’81; Jennifer Lewis ScD ’91; and Alexander Marson PhD ’08. Election to the academy is considered one of the highest honors in the fields of health and medicine and recognizes individuals who……
Disorders of the small intestine are often difficult to diagnose and treat. More than 20 feet long, an inch in diameter, and located deep within the body, this organ is harder to access than other parts of the digestive tract, such as the colon or stomach. To overcome those challenges, MIT engineers have designed a new robotic enteroscope that can move easily through the narrow passage of the small intestine, allowing it to perform imaging, deliver drugs, and remove……
NASA’s Perseverance rover has driven farther than any other vehicle on another world. On Oct. 11, 2026, its odometer reached 45.22 kilometers (28.10 miles), passing the record Opportunity spent about 15 years setting. Perseverance did it in about five and a half years. To celebrate, we’re revisiting previous Planetary Radio host Mat Kaplan’s 2021 conversation with Vandi Verma, chief engineer of robotic operations for Perseverance at NASA’s Jet Propulsion Laboratory. She explains AutoNav, the self-driving system that has carried……
The crack of a bat accompanied by a roar from the crowd can capture a baseball fan’s attention, even if they miss seeing the home run. Humans may be visual creatures, but we also perceive the world around us by listening to it. To improve artificial perception, MIT Professor Paris Smaragdis SM ’97, PhD ’01 seeks to make machines that can hear and understand sound even better than humans. A machine with super-human hearing could rapidly pinpoint the location……
MIT researchers developed a new type of origami-based construction method that could be used to build complex structures that are cheaper and easier to assemble, and use less material than those built with some conventional techniques. This scalable system simplifies the process of designing lightweight, rigid structural shells from modular components that can be fabricated from flat sheets of material and then folded into shape. The units are connected to build a larger lattice structure using simple tools and……
Hashim Sarkis will step down as dean of the MIT School of Architecture and Planning (SA+P) at the end of June 2027. During his 12 years as dean, Sarkis elevated the school’s role and impact by creating new academic centers, adding more support for students, and, quite visibly, moving into a new home in MIT’s renovated Met Warehouse building. To an unusual degree, these achievements are interconnected: The Met Warehouse, dedicated this month, features innovative and expanded spaces for……
