Every CMO knows the drill: as a brand scales, founders and the executive committee reach out asking how to spot true marketing leadership in a sea of impressive resumes.My answer is always the same: It’s not easy, but it is simple. Finding the right person requires looking beyond pedigree, predictable career steps, and whether they have done the exact job before. When I was hired by my CEO, he said 10 words I will never forget: “It’s not about what you’ve done, but who you are.” That sentiment still holds…
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