
The first time Steve Jobs held a public demo of the Apple Macintosh, in early 1984, scripted jokes were part of the rollout. First, Jobs pulled the machine out of a bag. Then, using speech technology from Samsung, the Macintosh made a quip about rival IBM’s mainframes: “Never trust a computer you can’t lift.”There’s a reason Jobs was doing that. For the first few decades that computing became part of cultural life, starting in the 1950s, computers seemed unfriendly, grim, and liable to work against human interests. Take the 1968…


