Starting on 2 June, Smith will take up the role of vice-president of sales, UK and EMEA, and will help the ultra-luxury brand “achieve strategic growth in the UK and across Europe”. He will be responsible for driving trade sales distribution across both markets, manage inside sales functions and collaborate with the marketing team to “ensure exposure and results”. Smith will report into Matias Lira, Crystal’s senior vice-president, trade sales – Americas, UK and EMEA. Stephen Joyner, Crystal’s senior sales manager, UK and Ireland, and Susan Cameron, inside sales manager,…


