“Bergen train robbed in the night!” The newspaper headline was dramatic, and the story equally so: As travelers in jubilant vacation moods were enjoying their journey across the mountains, a group of students descended on the train and robbed it, before making their getaway on skis. The paper was inundated with calls from people who’d missed a small but vital little box, stating, “Price: 2 kroner, Gyldendal.” It was an ad for a book from a major publisher. The PR stunt to launch the novel, Bergenstoget plyndret inat!, has gone…
